Saneel Radia

Saneel Radia leads R/GA's business consulting practice where he focuses on helping clients design new business models and brand strategies fit for the Connected Age.

Saneel founded and ran the Publicis Groupe incubator-for-hire Finch15, which creates new digital businesses for brands. Previously he ran the North American outpost of BBH Labs. Saneel was instrumental in BBH's first-ever recognition as Webby Agency of the Year in 2012, as well as its creative output on behalf of the Google Chrome brand.

The clients he's helped over these roles-- spanning media director, creative director, strategy director and now innovation consultant-- include Google, BMW, HP, P&G, VISA, and Verizon. He's led everything from communications to product to business efforts, with a focus on where all intersect.