Back in 2013 measuring the effectiveness of online display ads was likened to selling space on under water billboards. Why did anyone think it was acceptable to pay for ads no one would ever see? 5 years on the problem has lessened thanks to a whole host of upstarts filling the gap. And in 2018, measurement has become a cornerstone of our industry. Come and learn why, and how you can get the most ROI from your marketing efforts on the Measurement Track.