In this session...

Nielsen's recent Diverse Intelligence Series report on the digital lives of Black consumers highlights how the democratization of the digital sphere is changing the way African Americans consume content, talk to brands, and create movements, namely #BlackTwitter and its outsized impact in Hollywood. Nielsen, Twitter, and voices from the industry will take the stage to present and dissect this topic.

What You'll Learn from This Session...

  1. Understand the how African-Americans consumers uniquely connect with one another, talk to brands, and create movements
  2. Recognize the influence of digital communities like #BlackTwitter on forces like Hollywood
  3. See how brands can connect with culture by representing and supporting this powerful community

Presented with


God-is Rivera Director, Inclusion & Cultural Resonance VML
Cheryl Grace Senior Vice President, U.S. Strategic Community Alliances and Consumer Engagement Nielsen
Jeanine Liburd Chief Marketing & Communications Officer, BET Networks Viacom
April Reign Senior Director of Marketing Fractured Atlas
Elizabeth Luke Sr. Communications Manager Twitter

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Business 

Similar Interests  Content   Diversity 

Track  Content Marketing