What happens when a group of motivated, passionate leaders join together in an open source movement to prevent senseless gun deaths? This was the challenge when a group of industry execs wanted to find a non-political, common ground approach to positively impact one of the most controversial issues of our time: the culture of gun terrorism. The result was the Gun Safety Alliance (GSA), a "coalition of the willing” of business leaders and concerned citizens who have come together to prevent unnecessary gun deaths in America. Join Founding Members of the Gun Safety Alliance (Carolyn Everson, Kristin Lemkau, Ross Martin,Shelly Palmer and Steven Wolfe Pereira) as they share how the movement has grown and progress to date, inspiring you to become involved in this issue of national importance. GSA will also discuss their latest initiative in partnership with the Ad Council and Droga 5 called "End Family Fire”. Droga 5’s Founder & Creative Chairman David Droga and the Ad Council will reveal the insights behind the campaign leaving you inspired to take action. The industry has done it before—whether it has been to change opinions on second hand smoke, or wearing seatbelts, or the dangers of texting and driving—let’s see what can be done to change behavior and perceptions about gun safety in this country. We need everyone’s ideas and talents and skills. Don’t miss this closing event at Advertising Week.