In this session...

Today there are more ways than ever to reach and engage with viewers wherever they are across new and emerging platforms, but it’s increasingly harder to cut through the clutter in a crowded digital space and fragmented media landscape. Creators and programmers must look for creative ways for their content to rise to the top and connect with a new generation of young audiences though original premium programming that builds loyalty and audience engagement.

What You'll Learn from This Session...

  1. How digital has enabled creators to take creative risks and perfect their content through real-time feedback from audiences
  2. As the demand for content grows, what is the best strategy and execution in creating programming across digital platforms
  3. The importance of developing relationships with up and coming talent as true, storytelling partners

Presented with


Todd Spangler NY Digital Editor Variety
Kelly Day President, Viacom Digital Studios Viacom
Lauren Elizabeth Actress, Comedian, Creator

Event Details

Event Type Seminar

Related Topic Area  Tech 

Similar Interests  Native Ads