In this session...

Arguably the most powerful consumers in the economy, women control over 60% of the wealth, making them a premiere target for marketers. But with so many marketers trying to reach women, how can you stand out? What content resonates and drives curiosity? Engagement? Loyalty? Hear from the Washington Post's Brand Studio and brands on creating smart content for smart women.

Presented with


Hayden Field Associate Editor Entrepreneur
Dina Cappiello SVP & Editorial Director Edelman DC
Annie Granatstein Head of WP BrandStudio The Washington
Kate Meissner VP, Business Development Axios
Charissa Messer SVP, In-House Creative Agency Executive Bank of America

Event Details

Event Type Workshop