In this session...

It’s all about location right? Data location that is. The ability to communicate to consumers during their movements throughout the day is impacting purchasing behaviors in real time. More and more marketing spend is being allocated to these capabilities, allowing brands to establish a continuing dialogue with their target audience. Where is the line in the sand? When does this opportunity become creepy? How do consumers feel about Big Brother? This panel will explore location data, best practices, and the feedback from consumers and brands alike.

Presented with


Barry Frey CEO DPAA
Eric Hadley Chief Marketing Officer GroundTruth
James Price Chief Product Officer OUTFRONT Media
Alisa Stern Head of Programmatic Partnerships Place Exchange

Event Details

Event Type Seminar

Related Topic Area  Tech   Business 

Similar Interests  Mobile   Data   Transparency