In this session...

Only 6% of us advertisers’ TV and digital campaigns are fully integrated. As a result, advertisers plan their TV buys using outdated panel information about a possible target audience rather than the powerful data they’re already collected on their customers. Until now. Learn how advertisers can now plan, action and measure a fully integrated TV and digital strategy leveraging their most valuable asset, first-party data.

Presented with


Moe Chughtai Sr Product Manager MiQ
Robert Jones VP of Research and Insights MiQ

Event Details

Event Type Workshop