In this session...
Join the change-agents, rebels, doers and dreamers, driving for EQUITY during this high energy, visceral and artistically provocative event!
The secret of success in our industry lies in remarkable narratives that emotionally grip audiences and take them on a journey that can be scary, inspiring, humorous, heart-wrenching – but always entertaining.
In the last year, the most popular movies were “Star Wars: The Last Jedi,” “Beauty and the Beast” and “Wonder Woman”. Each was led by a strong female protagonist, a first in the history of movies.
In the world of advertising, we have seen the power of the Always “Like A Girl” campaign and State Street's “Fearless Girl” which set new standards on incorporating gender equality to brand-building.
What does it take to create a winning ad or a blockbuster hit in the age of #MeToo? Hear from industry luminaries and brand champions in the business of creating originals – video content, advertising and the ideas that just might change our world!
PRESENTED by P&G Alumni New York & EQUITY Project For All
What You'll Learn from This Session...
- Harness the power of storytelling to grow your brands, cultivate your organizational culture, and accelerate your career
- Learn how to navigate corporate politics, process and culture as you position yourself as a high-potential leader
- Be ready to be challenged, provoked and inspired on how to build strong brands that take a stand on equality