In this session...

As consumers continue their move to apps, there is a golden opportunity for bridge the gap between the programmatic expertise that was formed in the age of desktop with innovative mobile-first strategies, to create app-first ad experiences that produce better engagement, higher ROI for advertisers and maximum monetization for developers.

Game developers have been the unexpected trailblazers in mobile in-app advertising and today many widely adopted monetization techniques are a result of both their creativity in developing new ad formats and willingness to embrace innovative formats introduced to them. At the same time, traditional publishers and media companies intent on expanding their digital footprint have tried to apply their programmatic advertising strategies to their apps, with mixed results. Simply applying desktop strategies to mobile app won’t maximize revenue or ensure quality. View Less

What You'll Learn from This Session...

  1. Hear about innovative new mobile-first ad formats that deliver better consumer engagement
  2. Learn about the benefits of opt-in video, why marketers are planning to invest in the format and why consumers prefer it
  3. Gain insight into consumer preferences for advertising within mobile apps and how you can adjust your strategies for success

Presented with


Allison Schiff Senior Editor AdExchanger
Brian Gilbert Senior Director Platform and Programmatic Operations Pandora
Maggie Mesa VP, Mobile Business Development OpenX
Lewis Rothkopf General Manager of Media and Growth Channels MediaMath

Event Details

Event Type Workshop

Track  The Trust Series