In this session...

Making Brands Memorable Through Music - How music can empower Brands to better connect with consumers

From strategy to creative, music went from being in the background to leading the charge in making brands culturally relevant and helping them capture their audiences’ attention.

In this panel, industry executives from the Brand and Advertising sectors will have an open discussion about the importance of music in today’s branding/advertising landscape. Do’s and Don’ts, best practices, battle-scars, success stories, and how music is the secret to making your brand stand out in a sea of noise. View Less

What You'll Learn from This Session...

  1. Music is one of the best ways to connect with consumers and become culturally relevant
  2. It's easier work with music now than in the past due to the changing landscape of both the Ad & Music industries
  3. The top performing brands have music strategy and execution figured out
  4. Humanity's connection to music is scientific - from evolution to cognitive, the affect of music on us is undeniable


Salo Sterental Co-Founder SoStereo
Alisa Alexander Global Head of Music Anheuser-Busch InBev
Javier Farfan Strategic Advisor J-Wolf Advisors
Eric Johnson SVP & Executive Integrated Music Producer McCann NYC
Neil Shah Global Marketing Director – Smirnoff Diageo

Event Details

Event Type Workshop