In this session...

We are witnessing a shift in device centric targeting to human targeting - putting the focus on human behavior, inspiration and emotions. It is no longer just about meeting targeting demands, but about striking emotional chords and effectively resonating with your consumers - the humans. This panel will explore this concept of how to unfold your data, utilizing it effectively to communicate with your core demographics and their passions while driving ROI.

Presented with


Brian Braiker Editor Ad Age
Alistair Goodman General Manager Emodo
Gayle Fuguitt Chief of Customer Insight and Innovation Foursquare
Dan Levi CMO Clear Channel
Karen Schmidt VP, Head of B2B Field Marketing Oath

Event Details

Event Type Seminar

Related Topic Area  Tech 

Similar Interests  Data