In this session...

The most powerful brand experiences generate an emotional impact that inspires a person to act. The payoff for these emotionally charged experiences is deeper engagement, brand loyalty and brand advocacy. In this session, you’ll hear how Nissan embraced this philosophy, providing Cannes Lion award-winning, to push engagement through 360° VR and augmented reality (AR) experiences.

What You'll Learn from This Session...

  1. The value of creating visceral experiences for consumers
  2. Driving brand loyalty and business results with technology-based solutions
  3. Successfully riding cultural trends to engage pioneering consumers where they explore what’s next


J. Robert Brown Sr. Manager, Interactive Marketing Nissan North America
Steve Savic ECD Critical Mass

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech   Culture 

Similar Interests  Content   Production   VR / AR   Native Ads   Entertainment