In this session...

Today’s marketers have more information and data points than ever. Antonia Swan, Senior Vice President of Paid Media at VaynerMedia with special guests from the fashion retail space, will discuss the importance of balancing industry standard measurement practices with what ultimately matters -- driving black and white sales growth across brick and mortar locations as well as e-commerce. We’ll dive deep into which marketing signals in the world are affecting the way that we’re adapting and innovate marketing strategies to stay relevant.

Presented with


Kerry Flynn Marketing Reporter Digiday
Viola Hutten Sr. Director of Global Brand Strategy Brooks Brothers
Igee Okafor Digital Content Creator
Ashley Schapiro Head of International Marketing American Eagle & Aerie
Antonia Swan Senior Vice President, Paid Media VaynerMedia

Event Details

Event Type Seminar

Related Topic Area  Tech   Business 

Similar Interests  Data   Native Ads   Agency