In this session...

Brands are not considering the right metrics for their media campaigns, which is leading to decisions that are not optimizing spend to the full effect. How can we shift mindsets away from these traditional metrics toward more meaningful indications of engagement and getting a better picture of a campaign’s impact on purchase behavior and overall movement toward a brand’s business objectives?

Presented with


Jeff Nicholson Chief Media Officer VaynerMedia
Matt Prohaska CEO & Principal Prohaska Consulting
Anand Siddiqui VP of Insights Captify

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech   Business 

Similar Interests  Content   Production   Programmatic   Data   Native Ads   Agency