1:00 PM - OPENING REMARKS
Chris Neuner
SVP & GM, Digital Health Solutions, PulsePoint
1:15 PM - TEMPERTURE CHECK ON DIGITAL HEALTHCARE MARKETING
Elizabeth Pardieu
Head of Business Development, Digital Health Solutions, PulsePoint
James Akhbari
VP Digital Media Director, Havas Health
PRESENTED BY PULSEPOINT
1:40 PM - OUTSIDE THE BOX, BUT INSIDE THE LINES
With intense and growing regulatory restrictions for healthcare marketing, how can brands let creativity shine through? Hear from leaders who are at the frontlines of helping clients think outside the box, without straying outside the the regulatory lines.
Allison Ceraso
Managing Director, Chief Creative Officer, Havas Life
Kevin McHale
Managing Director and Executive Creative Director , Neon
Robert Palmer
Chief Innovation Officer, HCB Health
2:20 PM - PATIENT TO CONSUMER REVOLUTION: THE EMERGENCE OF PHARMCOM
As the consumerism of healthcare continues to evolve, how is pharma building DTC relationships? PharmCom, the convergence of pharmaceutical marketing and commerce, is emerging amidst a complicated and shifting healthcare environment where patients are becoming consumers, consumers are “shopping” for healthcare solutions, and new models are being currently being tested. This panel will explore three major components driving the evolution of PharmCom: the Quantified Self, the emergence of Smart Care Teams, and the continued evolution of Transparent Consumer Markets.
Ben Kennedy
VP, Market Development and Digital Ventures, The Integer Group
Jennie Alexander
Director, Global eCommerce, Johnson & Johnson VisionCare Inc.
Michele Markus
WorldWide Enterprise Lead, Omnicom
2:55 PM - HOW DIGITAL IS TRANSFORMING HEALTH & WELLNESS
The rise of health-tech has opened up new channels for brands to build relationships with consumers through personal health/wellness tracking tools and platforms. Digital technology has given rise to personal fitness device brands, as well as enabled existing fitness entities to become a part of consumers health and wellness regimens. This discussion will explore how to build a daily conversation with your audience and extend your brand equity through the context of personal wellness.
Justin Hendrix
Executive Director, NYC Media Lab
Rachel Drori
Founder, Daily Harvest
Evan Huggins
CMO, Remo Haptics
Carolyn Tisch Blodgett
SVP, Brand Marketing, Peloton
