Tyler serves as Vice President, Programmatic at Cadreon--IPG Mediabrands’ Ad Tech unit--where he is the principal business partner on the Coca-Cola account and leads mobile programmatic strategy and innovation for a diverse roster of F500 clients.
Prior to joining IPG in 2015, Tyler was critical in the launch and successful exits of a number of ad-tech ventures, most recently in guiding mobile/cross-device DSP Deep Forest Media to a private acquisition by Japanese E-Commerce giant Rakuten. Tyler began his career in the Motion Picture Literary department at International Creative Management—a leading global talent agency—working on behalf of feature film directors and screenwriters.
Tyler Pietz Job Title VP of Programmatic Company CADREON
