Javier Farfan

Javier Farfan is SVP at Remezcla, the destination for emerging Latin music and culture entertainment.

Prior to Remezcla, he was Senior Director of Cultural Branding at PepsiCo working on building brands and driving volume with key cultural groups (including Hispanic, African-American, and Asian-American consumers and influencers). Javier is responsible for leading the strategy, program development, communications for these groups, working closely with brand teams across Pepsi.

Before joining PepsiCo, Farfan served as Product Marketing Group Manager at Microsoft and was responsible for marketing and communications efforts specifically within the U.S. Hispanic market. Farfan also served as the Director of Marketing for MTV Networks where he helped launch a Hispanic cable network, MTV Tr3s. Prior to joining MTV Networks, Farfan spent his career in the finance and consulting industry at JP Morgan