In this session...
Engaging consumers in meaningful ways is critical to marketers in a fragmented media world. Virtual Reality provides new opportunities to reach and engage customers with greater relevance and personalization. How do brands tell a better story to the VR consumer when the consumer is present within the content? VR advertising evolves from a story built around product information to an experience that allows the consumer to physically interact with the product being advertised. Meet today's leaders in virtual reality.
