AB InBev: Experiential Marketing > Events: New York 2016

Advertising Week New York 2016

AB InBev: Experiential Marketing

Wednesday, 28 September at 5:00 PM
Bing Stage

Todd Allen

Lukas Derksen

Marketer's Innovation

In this session...

Todd Allen, VP Global Marketing at Stella Artois, shares the importance of ROE (return on experience) and how AB InBev wants to monetize experiential marketing to become an entertainment business.

Presented with

Speakers

Todd Allen VP Global Marketing Stella Artois

Lukas Derksen Managing Partner Sid Lee

Event Details

Event Type Seminar

Track Marketer's Innovation

View Track

Town Hall

TC Stage

ADARA Stage

Liberty Theater

Nasdaq

B.B. King

Lucille's

Bing Stage

Thomson Reuters

Gotham Comedy Club

Oculus

Playstation Theater

UCB Theatre

Webster Hall

WeWork

Agency

Presented byTarget Media Network

Creativity Without Borders

Data

Presented byAcxiom

Empowering Women

Presented byXO Group

Impact

Presented byD&AD Impact

Mar Tech

Presented byADARA

Marketer's Innovation

Media & Entertainment

Presented byNCC Media

Mobile

Sports

Presented byOctagon

Start-Up Nexus

Super Tuesday

Talent

Presented byMEC Global

Town Hall Series, 12 - 2 PM

Video

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AB InBev: Experiential Marketing

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AB InBev: Experiential Marketing

In this session...

Presented with

Speakers

Event Details