In this session...
Advertising has always been in a uniquely powerful cultural position to reflect emerging social ideas or to change the conversation entirely. It's no surprise then that advertising today reflects the polarizing POVs on women and gender, and includes a diverse range of representations, from the very traditional to the cutting edge. From body image to work-life balance, we'll explore how advertisers are tapping into the current zeitgeist to represent and cater to a culturally robust and rapidly evolving consumer-base.
