Andrea Bernhardt

Andrea is the head of Media and Digital at RB. In this role, she leads a team of experts who are responsible for delivering consumer led strategic communications plans across RB’s portfolio of US Power and Local brands. She is also tasked with embedding a Digital at Heart culture throughout Europe and North America by establishing the vision and roadmap to “raise the ceiling” across Data Driven Marketing, Mobile, Social, Search, e-Shopper, and CRM initiatives. Prior to joining RB, Andrea was Senior Director of Strategic Development at WebMD where she helped create Consumer Marketing Strategies and Product offerings by aligning brand vision, consumer needs and advertiser opportunity. She also has extensive Digital and Communications Planning experience across clients such as Unilever, Nestle, Astra Zeneca, ConAgra and AT&T.