In this session...
As a marketer, you're under incredible pressure to deliver results. Nowhere is this more evident than in proving ROI on your largest budget line item - media spend. As a result, you look for success in an ecosystem filled with options, ranging from premium publishers to programmatic platforms. This session shares the tales and travails of marketers similar to you in their hunt for ROI, as told through the lens of a leading advertising executive and a well-traveled advertising technologist.
