Rowley Samuel

As the Head of Integrated Production, Rowley Samuel leads the production of content across all media for Energy BBDO and its global clients such as Wrigley, Bayer, Lay’s, Quaker, SC Johnson and Bud Light.

With a diverse track record of bringing innovative approaches to getting concepts produced, Rowley leads a team of 30-35, working to execute ideas at their full potential. His priority lies in trying to uncover ideas where the medium is at the focus of the creative execution and the way it is delivered can play as big of a role as the creative idea itself. He pushes his team to actively engage in looking for the right media partnerships that can really help propel a marketing experience, looking at how the creative interacts with the medium, rather than executing a media mix simply for the sake of being integrated.