Lisa Granatstein

Responsible for editorial direction, tone and strategy, ensuring content is fully integrated across all media channels. Conceive and execute high profile content partnerships with network TV news and entertainment shows and websites to drive traffic and audience engagement. Maintain quality and consistency of content to maximize Adweek’s authoritative voice in the media and advertising worlds. Act as brand ambassador to provide expert commentary on TV shows such as Good Morning America, the Today show and CBS News, as well as moderate panels at industry events. Produce, write and edit cover packages, news stories and departments.