Jennifer Bazante

Jennifer Bazante is Enterprise Vice President for Humana. In this role, she leads all aspects of marketing designed to drive the brand and the business objectives. She is responsible for developing the Humana brand across all key stakeholders through effective marketing strategies and plans, sponsorships, and brand visual language and identity. In close partnership with the lines of business her team develops and executes marketing plans to drive member acquisition, engagement and retention. Jennifer has 20+ years of domestic and international experience in marketing and business development and has worked across a broad range of industries and marketing disciplines. Prior to joining Humana, Jennifer was with Visa Inc. In her 14+ with Visa, she served in several leadership positions in California and throughout Latin America. She was instrumental in the launch of Visa’s first global brand positioning through the “more people go with Visa” campaign, which debuted in 50+ countries.