In this session...
How do you build your brand while simultaneously driving directly attributable ROI?
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In today’s omni-channel world, every interaction with the consumer can impact both the perception of your brand and the bottom line, so how do marketers make those interactions both transactional and consistent with the brand experience? Big name brands are increasingly turning to tried and true direct marketing strategies that complement their brand campaigns in order to increase sales and build brand equity. Listen to leading marketers in a variety of fields talk about how they sell their products and services while obtaining trackable results and customer data that can be used to optimize future campaigns and investments.
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