David Poltrack

David F. Poltrack is Chief Research Officer of CBS Corporation and President of CBS VISION.
In 2014, he was inducted into Broadcasting & Cable’s Hall of Fame. He is and adjunct professor at NYU and Columbia University as well as the author of Television Marketing: Network, Local, and Cable (McGraw-Hill). David is the current Chairman of The ARF board of directors and Chairman of the executive committee at Marketing Science Institute. He is a graduate of the University of Notre Dame (B.A., magna cum laude), and NYU (M.B.A., Marketing).