This panel discussion with industry leaders will explore the opportunities and challenges of audience measurement in today's dynamic media environment. View More

With a wealth of new analytical products in the marketplace leveraging the increased availability of audience and consumer data to enhance targeting, it is the dawn of a new era in measuring the effectiveness of advertising spend. Finally, marketers and agencies can show clear ROI from their advertising spend. Come join a cross platform debate and discussion with leading publishers and marketers about the solutions and approaches they are finding to measure the effectiveness of a modern advertising campaign.

This panel discussion will explore:
- How can audiences be successfully measured across platforms, including linear TV and digital?
- What are the right metrics to analyze a cross-platform campaign?
- What is the value of an impression?
- How are measurement techniques keeping pace with the changes in the industry?
- Are we getting the right answers from new tools, new approaches? View Less