Talent

In sports, championships are won with teams that may not necessarily be laden with superstars. The tops in marketing mirror that same line of thinking — find the right people, at the right moment, to accomplish great things together.

When it comes to building a winning team and managing talent, companies can take a page out of a different playbook. The best teams are usually built behind a vision, a winning system and selecting talent that will align and add value. It’s not about a collection of all-stars, it’s about creating an environment that talent wants to be part of versus just a job. It’s a differentiator in establishing a winning formula for brands, agencies, startups — anyone in marketing — and the Talent Track at Advertising Week, presented by MEC, is sure to challenge the way you think about managing talent, building a team and acquiring the right players to stand out.