In this session...
Following a recent strategic partnership between Johnnie Walker and
Entourage around the film’s 2015 theatrical release,
Entourage creator Doug Ellin, Cornerstone Founder and Co-CEO Rob Stone and Diageo VP of PR and Entertainment Marketing Dan Sanborn will speak on the execution of this partnership, making the brand come to life through the film and general strategy for creative alliances in branding and Hollywood. Doug Ellin was recently featured on the cover of Adweek’s June 1 issue for a feature story about brand partnerships surrounding Entourage.
