Tracks Venues

In this session...

It’s no longer enough for sports leagues or even players to sit on the sidelines of digital media. They need to get into the game and become content creators themselves. Without a doubt, always-on digital media and social platforms have greatly enhanced the fan and player experience – and opened up interesting partnership opportunities. Learn how to make the most of these opportunities from the leading players in sports content.

Presented with


Speakers

Morgan Flatley CMO Gatorade & Propel, PepsiCo
Jaymee Messler President The Players' Tribune
Jason Kint CEO Digital Content Next
Adrienne Lofton Senior Vice President, Global Brand Marketing Under Armour
Lisa Baird CMO US Olympic Committee

Event Details

Event Type Seminar

Track  Sports