In this session...
In a four-quarter panel, moderated by AdWeek's Managing Editor James Cooper with super-star panelists including Gatorade's CMO Morgan Flatley, former HBOSports executive Ross Greenburg, Scout's CEO and Founder James Heckman, iCrossing's CEO Nick Brien and former NFL Wide Receiver, Football and Fantasy Analyst Nate Burleson, you will gain incredible insight into the power of sports media.
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In 2016, the biggest brands in the world will embrace sports media and that's not surprising considering the power of connecting with the highly-engaged, male sports fans. In a four-quarter panel, moderated by AdWeek's Managing Editor James Cooper with super-star panelists including Gatorade's CMO Morgan Flatley, former HBOSports executive Ross Greenburg, Scout's CEO and Founder James Heckman, iCrossing's CEO Nick Brien and former NFL Wide Receiver, Football and Fantasy Analyst Nate Burleson, you will gain incredible insight into the power of sports media. This includes a look at the transition from network television to online; how to measure and monetize sports campaigns; the impact of social and mobile; and how to take advantage of big data. Panel takes place on Thurs., Oct. 1st at 3 pm EST.
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