In this session...
Innovators in storytelling and storymaking discuss how they are successfully integrating sponsor products, services, and messaging into story-led multi-platform universes of original content, reaching target audiences in unique ways that authentically grow brand awareness, community, loyalty, and advocacy.
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Join a conversation with six groundbreaking women as they share their successful strategies and innovative business models developed to create opportunities for sponsors within sticky branded content designed for distribution on all platforms including digital, television, social, radio, billboards, at premier live music and sporting events, on Broadway, etc., turning passive viewers into communities of active evangelists.
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