In this session...
Inventory quality in online advertising is one of the largest existential threats to the growth of the industry. Take an inside look at how the world’s leading independent ad tech company eradicated invalid inventory from its platform through aggressive policy enforcement and sophisticated data science measures. AppNexus CEO & Co-founder, Brian O’Kelley, and Chief Data Scientist, Catherine Williams, will give you unfettered access to the techniques used to establish a new industry standard for transparency.
