Advertising Week Trust Forum Presented by OpenX > Events: New York 2015

Advertising Week New York 2015

Advertising Week Trust Forum Presented by OpenX

Wednesday, 30 September at 3:00 PM
Nasdaq MarketSite

Bob Liodice
Alex Kantrowitz
Larry Allen
Michael Zimbalist
Jane Barratt
Jon Bond
Andrew Altersohn
Bill Koenigsberg
Amy Bartle
Tim Castree
Travis Johnson
Charlie Weiss

Ron Urbach
Bob Liodice
Jason Fairchild
Alexandra Bruell
Michelle Hutton
Neil Capobianco
Tamer Hassan
John Montgomery
Michael Tiffany
Rob Kramer
Jim Crowley
Ron Urbach

In this session...

Advertising and trust have always had a challenging and somewhat tortured relationship. Trust hovers over advertising & media and consumers. Click fraud, bots and hacking (ex. The Interview and Ashley Madison) demonstrate the frailty of the internet and the impacts on trust. The Trust Forum tackles “All Things Trust” with refreshing candor.

Far removed from the close-knit relationships of the past, the business of advertising has evolved -- it’s quick, it’s digital and it’s heavily automated. With swift and constant change encompassing the industry, trust -- an essential element of the economy is falling by the wayside.

Publishers and brands must trust the quality of advertising technology, brands must trust their agencies, and vendors must also establish trust with each other, but most importantly consumers must trust advertising. Without trust, the web economy could collapse, or at least fail to live up to its ultimate promise of delivering a relevant and engaging experience.

· Is too much automation leading to a lack of trust? Is there room to keep a human element?

· As we move into an era of multi-screen and multi-device, what are the best practices to maintain trust?

· Is distrust fueling the rise of consumer action to eliminate advertising? (i.e. ad-blocking, paid subscriptions)

· What are the necessary steps to regain trust across all players in digital advertising? View Less

3:00 PM - THE TRUST CONVERSATION

Davis & Gilbert's Ron Urbach opens with a one on one conversation with ANA President and CEO, Bob Liodice on the most vexing issues involving advertisers and trust.

Bob Liodice CEO, ANA

Ron Urbach Chairman, Davis & Gilbert LLP

3:20 PM - TRUST: THE [NEW] CURRENCY OF THE DIGITAL ADVERTISING ECONOMY

Industry experts will engage in a frank discussion on the state of Trust in the digital advertising industry, and explore the evolution and future of the economy’s most critical currency.

Alex Kantrowitz Senior Technology Reporter, Buzzfeed

Bob Liodice CEO, ANA

Larry Allen SVP, Business Development, Xaxis

Jason Fairchild Chief Revenue Officer, OpenX

Michael Zimbalist Senior Vice President, Advertising Products and Research & Development, The New York Times

4:00 PM - GAINING CONSUMER TRUST: THE POWER OF THE EARNED BRAND

Michelle Hutton, global chair of Edelman’s Consumer Practice, Jane Barratt, founder and CEO of GoldBean along with moderator Alexandra Bruell of Advertising Age discuss how marketers and brands can earn trust from consumers. Highlights include a new global study launched by Edelman, Innovation and the Earned Brand.

Alexandra Bruell Reporter, Advertising Age

Jane Barratt Founder and CEO, Goldbean

Michelle Hutton Global Chair, Consumer Practice, Edelman

PRESENTED BY EDELMAN

4:20 PM - SEPARATING FACT FROM FICTION

Ad fraud, kickbacks, opaque billing practices, false attribution, the ANA inquiry into media. A balanced panel looks at what’s gone wrong in our industry, particularly digital. Let’s call it what it is, corruption. The promise of digital being a completely measurable, ROI- friendly world has not exactly been the panacea we were all promised.

Jon Bond Chief Tomorroist, Tomorro LLC

Neil Capobianco Managing Director, Media Value Measurement, Ebiquity USA

Andrew Altersohn CEO, Adfin

Tamer Hassan Co-Founder and Chief Technical Officer, White Ops

Bill Koenigsberg President, CEO, & Founder, Horizon Media

5:00 PM - ERADICATING BOT FRAUD: THE PATH TO ZERO TOLERANCE

Tim Castree, Managing Director, North America, of Videology and Michael Tiffany, CEO, of White Ops will share their latest findings on bot fraud in digital media, and lead a discussion on what steps the industry should take to end bot fraud today.

John Montgomery Chairman, North America, GroupM Connect

Amy Bartle Director Media and Digital Marketing, LaQuinta

Michael Tiffany Co-founder and CEO, White Ops

Tim Castree Managing Director, North America, Videology

PRESENTED BY VIDEOLOGY

5:30 PM - MULTI-SCREEN: THE CHALLENGES OF THE FRAGMENTED DEVICE ENVIRONMENT

Industry experts discuss what it takes to succeed in a fragmented device environment – the challenges advertisers, publishers and marketers face and how trust plays a role in success.

Rob Kramer GM Mobile, OpenX

Travis Johnson Global Head of Mobile, IPG

Jim Crowley CEO, Skyhook Wireless

Charlie Weiss VP, Ad Marketplaces, News Corporation