Patrick Collins

Patrick Collins merges his technology expertise and agency acumen to marry big data with big ideas. As SVP of the Customer Experience Group at Merkle, Collins leads an award-winning team of Creatives, Mobile Technologists and Strategists to develop personalized, immersive consumer experiences for leading brands such as LL Bean, Geico, MetLife, and Protective Life. Additionally, under his leadership, he has helped position Safeway as a mobile leader in the retail sector.
Prior to Merkle's acquisition of 5th Finger in July 2012, Collins served as CEO at 5th Finger, and helped cement their reputation as a leader in site optimization by providing Responsive Web Design and Mobile solutions. He led 5th Finger to the Inc. 500 Fastest Growing US Companies list for two consecutive years.
Patrick is recognized as an industry thought leader on Responsive Design who regularly blogs, writes articles for numerous publications, and speaks at various mobile marketing, big data and retail conferences.