James Deaker

James Deaker is Vice President of Policy, Analytics and Revenue Management at Yahoo. He is responsible for advertising and data policy, pricing and yield management. In 2013, James was also chair of the IAB Data Council.

Prior to joining Yahoo, James led the Monetization Excellence group at Microsoft. Previously, he was Vice President of Advisory Services at San Francisco-based software company, Rapt Inc., which was acquired by Microsoft in 2008.

James holds M.S. and Ph.D. degrees in Engineering-Economic Systems and Operations Research from Stanford University.