In this session...
Whether we’re debating the technology, who wins – agency or publisher - or even the terminology from “automated guaranteed” to “programmatic direct” to “programmatic premium – we can all agree on one thing: the biggest buzzword in the industry has been “Programmatic.”
But, has Programmatic jumped the shark? Has the surge in programmatic media buying and selling truly made it a mainstay for both buyers and sellers, with a lasting value beyond mere automation?
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Please join Mediaocean, the leading software provider for the advertising world. This panel will present how programmatic has evolved far beyond the usual suspects of remnant inventory, RTB, and small players. For the first time, the industry’s largest publishers are connecting directly with the agency buying force for purchasing premium, guaranteed inventory – changing both the value and course of programmatic’s future.
Manu Warikoo, SVP, Product, Platforms, Mediaocean
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