Megan Clarken

With nearly 30 years of technology, product development and marketing experience, Megan Clarken leads the global team responsible for product strategy, development, and management of Nielsen’s leading measurement products for television, digital and cross-platform content and advertising.

Since joining Nielsen in 2004, Ms. Clarken has had numerous executive positions within the company internationally, including Managing Director of Media Client Services in APMEA (Asia Pacific, Middle East and Africa), and Managing Director of Nielsen’s digital businesses in both Asia Pacific and Australia. She also held senior roles managing the company’s profitable digital analytics product portfolio, where she was responsible for the strategic direction and delivery of Nielsen’s overall product development and roadmap.

While in Australia, Ms. Clarken worked closely with Nielsen clients, as well as the Interactive Advertising Bureau (IAB), Media Federation of Australia (MFA) and Audit Bureau Association (ABA), to significantly improve audience measurement services for the Australian market. She was instrumental in launching Nielsen’s RDD panel, the only online panel to be audited by IAB Australia.

Prior to Nielsen, Ms. Clarken held senior leadership positions for large publishers and online technology providers, including Akamai Technologies and News Interactive. Originally from New Zealand, she currently lives in New York.