Lucas Herscovici

Lucas Herscovici is the Vice President of Consumer Connections at Anheuser-Busch. In this role, he oversees digital, media planning and buying, sports and entertainment marketing for AB InBev’s U.S. portfolio of beer brands, including category-leaders Budweiser, Bud Light and Stella Artois. Since joining the company in 2002, Lucas has built a cross-functional and international career, holding a series of leadership roles in marketing, sales and innovation that have taken him across the U.S. and abroad. Since his most recent role as Vice President of Digital Marketing, it’s been Lucas’s vision to make Anheuser-Busch the top CPG company in digital and social media. With this goal in mind, he helped found AB InBev’s “Beer Garage”, the company’s Silicon Valley office tasked with identifying and experimenting with new, cutting-edge consumer marketing technologies.