In this session...
Today’s consumers are more savvy about brands and advertising than any of the generations that came before them. As a result, the good ol’ marketing toolbox has become less and less effective. It’s time to build a new toolbox - one centered around content that adds value to people’s lives. And, one that allows you to meaningfully connect with your audience. This session gives you a head start by sharing the real-life real-time lessons of senior marketers from respected household brands, as they journey along the road to brand publishing.
