Jennifer Frommer

Jennifer Frommer is currently SVP, Branded Content at SFX Entertainment. Jennifer has engineered aesthetic mash-ups combining entertainment, fashion, art and technology with some of the world’s biggest artists and brands. An online video and entertainment executive, Jennifer has a proven track record of creating award-winning, sharable, fully integrated campaigns for blue chip clients and talent. Jennifer is a progressive thinker with a balance of creative and strategic skills. Her expertise is in helping brands transform through digital -- targeting millennials through music, technology and content.

Prior to SFX, Jennifer was head of Creative Content at Interscope Records, Universal Music. In this role, Jennifer partnered brand identities with artistic content for talent such as Lady Gaga, Eminem, 50 Cent, Madonna, with a wide array of global brands including Samsung, L’Oreal, Kia, Beats, and Verizon.

Jennifer is a frequent speaker at top creative industry functions, Cannes Lions, One Show, Advertising Week. Her work has been recognized by leading industry and consumer publications from Billboard to Ad Week to the NY Times. Jennifer has served on several prestigious juries including the One Show Emerging Directors Showcase.


Shiv helps brands transform with the rise of digital having worked in executive level positions on both the agency side and with Fortune 50 companies.

The award winning and business results producing work done by his teams and him while at PepsiCo and Visa has been recognized by leading industry and consumer publications from Fortune Magazine and Ad Age to Forbes and The Harvard Business Review.