Crid Yu

Crid Yu is Vice President and Managing Director, North America for InMobi, where he is accelerating the phenomenal growth of the region. Crid is a digital media industry veteran with experience growing transformational businesses at Google and Demand Media. Previously, he held senior leadership positions during his eight years at Google. He was responsible for the top 1000 strategic partners in Google's US Display Business, and was also a key member of the management team in Asia Pacific, where he established Google's operations in China, Hong Kong, and Korea. In his role as SVP, Strategic Partnerships at Demand Media, he developed partnerships that expanded distribution and increased revenue.
Prior to his career in digital media, Crid was an Associate Principal at the management consulting firm McKinsey and Company. Crid holds both a BS and a PhD degree in Electrical Engineering from the University of California at Berkeley.