Michael joined AT&T AdWorks in April 2011 to run online and mobile sales.
Michael is an industry leader who has held various executive level roles at major media organizations and early stage companies.
Before joining AT&T, he was President of Oggifinogi, a rich media technology company, that was sold to Collective in February 2011. Prior to that, Michael was EVP & Chief Revenue Officer of Babelgum, where he oversaw global advertising sales, distribution and trade marketing. He was responsible for launching Babelgum, the global web TV platform, to the advertising community worldwide.
Prior to Babelgum, Michael served as Senior Vice President and General Manager of WeatherBug´s Consumer Division, where he led the consumer portfolio of products across the Internet, mobile and broadcast. He joined WeatherBug in 2005 as Senior Vice President, Advertising Sales & Marketing where he transformed WeatherBug into a powerful brand ensuring consumers could access WeatherBug´s live local weather data anywhere, anyplace, anytime and where brand marketers could reach an engaged audience. Under Michael´s leadership, WeatherBug won the acclaimed 2007 ASPY award for Best Customer Service. (The ASPY group is made up of over 100 agency votes). Prior to WeatherBug, Rosen served as Senior Vice President, Media Sales & Marketing for Bloomberg L.P. where he created the first formalized marketing department for Bloomberg Television and Radio and oversaw all Bloomberg advertising sales across the Internet, radio, print and television properties.
Prior to running media sales, Rosen grew the distribution of Bloomberg Television in the US, which realized significant double digit growth under his leadership. Prior to joining Bloomberg in 2000, Rosen served as Director of Marketing and Business Development for News Corporation´s News Digital Media Group. There he created Fox´s first Internet strategy for their Owned & Operated Fox Broadcast television stations. Previously, Rosen worked at Showtime Networks, Inc. in numerous capacities including sales, marketing and Interactive development.
Michael served as the co-chair of the Interactive Advertising Bureau's Sales Executive Council and is active in many industry organizations including the Online Publishers Association, iMedia and the Upstream Group Seller Forum. He previously served on the Board of Directors of the Financial Communication Society and was active in the Ad Council´s Media Steering Committee, Cable Advertising Bureau, Association of National Advertisers, and the Cable & Telecommunications Association for Marketing (CTAM). He earned an MBA in Marketing from NYU Stern School of Business and his undergraduate degree from Syracuse University.