Doug Scott is President of OgilvyEntertainment, the award winning branded & original entertainment division of Ogilvy & Mather. With over 20 years of integrated marketing experience, Doug has developed and produced brand-funded entertainment for some of the world’s leading companies, such as Unilever, IBM, Nestle, DuPont, American Express, Cisco, Philips, and UPS.
Ranked #14 in The Adweek 50, Scott is a visionary in the branded entertainment space and a trailblazer in forming partnerships between talent, producers, networks and brands.
Since establishing OgilvyEntertainment in June 2006, Doug has crafted innovative multi-platform programs, including The Horizons Project on BBC World News for DuPont, Solutions for a Smarter Planet film series for IBM, Bringing the Best Together and The Real Food Project for Hellmann’s, The Invested Life for TD Ameritrade, and The Disadventures of the Direspectoids for Capri Sun.
OgilvyEntertainment programs have received award recognition from the Cannes Lions International Festival of Creativity, Effie Worldwide, Interactive Advertising Bureau, The One Club, The American Business Awards, Direct Marketing Association, CLIO Awards, and American Advertising Federation.
Doug is also Executive Producer of the documentary film Escape Fire: The Fight to Rescue American Healthcare, which premiered at the 2012 Sundance Film Festival, opened in U.S. theaters in October 2012 by Roadside Attractions, and debuted on CNN in March 2013.
Under his leadership, OgilvyEntertainment released its white paper titled Making magic, using logic: the Ogilvy Branded Entertainment Assessment Model™ (BEAM™), a first-ever strategic approach for measuring the effectiveness of branded entertainment programs. BEAM™ has become an integral component of OgilvyEntertainment’s core services and an influential methodology for worldwide industry partners.
Doug is Chairman of the Branded Content Marketing Association (BCMA) North America; Honorary U.S. Chairman of the Connected TV Marketing Association (CTVMA); Chairman Emeritus of realscreen’s Branded Entertainment Forum; and a representative of the Producers Guild of America (PGA) and the International Academy of Television Arts & Sciences.
Doug has served as a jury member for industry award competitions, including the Cannes Lions, and is an active speaker at global industry conferences, such as Marché International des Programmes de Télévision (MIPTV), National Association of Television Program Executives (NATPE), National Association of Broadcasters (NAB), and Consumer Electronics Show (CES). He is a Board Member of the Ghetto Film School; an advisor to Desi Hits, The Disrupt Group, Luvo and [L]earned Media; and a guest lecturer at business schools like NYU and UCLA. Doug holds a B.S. in Economics from University of Maryland, College Park.