Cesar Sroka

As Group Account Director of OMD Multicultural Cesar Sroka is responsible for leading and integrating total market strategy and activation for the East region for accounts such as Pepsico, Time Warner Cable and JCP. Sroka is an award-winning, bilingual and bicultural marketing leader who has more than
14 years of experience in the Hispanic market encompassing strategic media planning and buying, interactive and digital marketing, direct marketing, promotions and event marketing.  Prior to joining OMD Sroka served as Senior vice president and group connections director at Mediavest / MV42, a top multicultural advertising agency, leading the media strategy and activation for Walmart. Before that, Sroka served as vice president and group media director at Global Hue, a top multicultural advertising agency, leading the media strategy for the wireless and telecom lines of businesses for Verizon Communications.