Jay Habegger

Jay Habegger is a digital media pioneer and co-founder of Boston-based OwnerIQ, Inc. OwnerIQ is an online advertising firm that works with top retailers and brands to transform their online assets into unique media opportunities known as ownership targeting. Considered an authority on the subject of retailer advertising monetization strategy, Jay Habegger has written several bylines for prominent advertising and retail publications such as AdAge, Internet Retailer, Dealerscope and TWICE Magazine and has been a guest speaker at several events attended by C-level marketing executives. In 1998, he founded Bitpipe, Inc. where he pioneered the development of online lead generation programs leveraging technology company white papers. Six years later, he sold his company in a cash transaction to TechTarget for $40 million.