Charlie Echeverry

Charlie Echeverry is Founder & President of CEA – Charlie Echeverry Advisory, a strategic advisory focused at the intersection of millennial/multicultural business and digital platforms. With more than 15 years of experience in business development, digital monetization leadership and Hispanic media operations, Charlie leads CEA by helping businesses accelerate in the multicultural and digital space through assessing Hispanic readiness, shaping business plans, deploying organizational strategies, and accelerating value creation through strategic partnerships and business development. Charlie is on the advisory board for a number of ascendant brands in the multicultural space like MiTú and Briabe Mobile and is on the board of Digital Hollywood’s Hispanic Summit.

Prior to founding CEA, Charlie was Chief Revenue Officer and Executive Vice President, Sales, for Univision Interactive Media, the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Mr. Echeverry led the interactive sales team, overseeing National, Local and International advertising businesses across all Online, Mobile & Social sites and applications, delivering marketing solutions to advertisers and agencies looking to reach Hispanics through Univision’s digital platforms.  He managed the business unit’s sales offices in New York, Los Angeles, San Francisco, Miami, Chicago and Dallas, as well as the various support departments dedicated to the sales group, including Sales Development, Sales Marketing, Sales Operations and Account Management.  As part of Univision’s Sales Leadership Council, Mr. Echeverry worked closely with all Univision Communications media divisions to integrate digital solutions across the Company’s assets in network, spot and local television and radio as well as event marketing.  Mr. Echeverry was also a member of the Univision Executive Council – a group comprised of approximately 20 of the most senior members of the company who met regularly for discussion and action around enterprise-wide initiatives. He reported jointly to the President of Univision Communications Sales & Marketing and the President of Univision Interactive Media.
Prior to joining Univision, Mr. Echeverry was Vice President of Digital Media Sales for the Walt Disney Internet Group’s Disney Online. While at Disney, he focused on emerging markets & platforms as well as managed the sales offices in Los Angeles, San Francisco and Chicago covering categories such as Consumer Packaged Goods, Media & Entertainment, Telecom and Technology, and representing solutions ranging from display advertising, branded entertainment, mobile advertising, and inclusion in Massively Multiplayer Online Games.  He was an active member of several leading councils at The Walt Disney Company, including the Multicultural Council, Retail Council, Global Overlay Taskforce as well as a member of Disney Online’s Idea: Lab.  He was recipient of Disney Online’s Leadership Award in 2005 & 2007.
Prior to joining Disney, he was Director of Sales at AOL, Inc. for the western region, where he managed the sales teams for AOL Local in Los Angeles, San Diego, San Francisco, Seattle, Phoenix, Las Vegas and Denver specializing in implicit and explicitly geo-targeted ad solutions and serving a broad array of advertising agency and client partners in the western United States.
Mr. Echeverry is a member of the IAB Sales Executive Council & Multi-Cultural Council and Corporate Executive Board’s Sales Executive Council and has attained Scholar level as part of the Gerson Lehrman Group’s Media & Communications Council.  He is a graduate of Huthwaite’s SPIN Selling and Major Account Sales Management training courses. He has a Bachelor’s degree in Communications from Florida Atlantic University and is the president of Sore Feet Saviors, a non-profit organization that assists underprivileged families in Southern California. He resides principally in Los Angeles, CA with his wife and children.

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