John Baker has been working in integrated marketing as a digital specialist for more than 15 years, starting in a digital agency, Modem Media, in 1995 as an MBA intern. Later he was with Organic for 5 years. Recruited to be part of the leadership team that opened the NY office, Baker built the Strategy team and was responsible for a partnership with Cambridge Technology Partners. It was the first wave of eCommerce and they built online businesses for Barnes & Noble, Avis and Gateway Computers. In 1999, he opened Organic's London office having won HP and boo.com, and took this office from 2 employees to more than 100 people in two years. Clients included Thistle Hotels, United Health Group and British Telecom. Baker was on the global management team when Organic went public on the NASDAQ in 2001, and was later taken private by Omnicom in 2002.
From 2003 to 2008 Baker worked in direct marketing for Proximity and OgilvyOne London in both digital strategy and client services roles working with clients like Royal Mail, Unilever and British Petroleum. In 2007 OgilvyOne was named Direct Agency of the Year. In 2008, he returned to leading a purely digital team by building Iris Digital from 20 to 60 full-time team members. Iris delivered a range of work from integrated campaigns with Sony Ericsson and Coca-Cola, to technical applications for digital clients at Hertz and VW.
In 2010, Baker moved back to NY and joined JWT to work with big brands and address the strategic issues they face as they take advantage of digital opportunities. As they look at how the agency manages these issues globally, he’s taken on the global role of leading dotJWT. dotJWT works on how we form teams between agencies and digital subsidiaries, and how to manage partnerships within WPP and outside. A regular industry speaker, Baker has been a cyber jury member at Cannes and worked with the DMA and IPA on councils.